Page 80 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

SECTION 03
BRANDZTM TOP 50 MOST VALUABLE INDONESIAN BRANDS 2015
COMPANY Bank Central Asia Tbk PT BRAND VALUE US$ 9,918 million HEADQUARTERS Jakarta INDUSTRY Banks YEAR FORMED 1957
Bank with vast branch network and focus on card innovation
BCA (Bank Central Asia) has built a reputation for being one of the most accessible banks in Indonesia with more than 1,000 branches nationwide. The bank’s communications slogan is “BCA Senantiasa di Sisi Anda”, or “BCA, Always by Your Side”, and the bank is indeed one of the most widely used consumer banks in the country. With a vast network of ATMs, and now, with e-banking, it is even more pervasive, and is Indonesia’s most valuable brand in 2015.
Innovations include the launch of Flazz, the country’s first pre-paid payment card, which is widely accepted by retailers and some public transport providers. BCA offers Flazz users and credit card users attractive promotions to reward existing customers and attract new clients, and its private label credit card, BCA Card, is now accepted in Singapore.
The bank’s founder, Sudono Salim, was one of the most high-profile Chinese-Indonesian businessmen in the country. This heritage
has helped make the bank especially popular among Chinese consumers. The company has been listed on the Indonesia Stock Exchange since 2000; it is 47 percent owned by the Hartono family, owners of the clove cigarette giant Djarum Group. Anthony Salim, one of the BCA founder’s sons, has a small stake in the company, and 52.85 percent of the company is owned by other shareholders.
ffffffHeritage banking brand with emphasis on small business
BRI is Indonesia’s oldest commercial bank, with a focus on providing credit to small and medium enterprises, particularly in some of the country’s most remote areas; 75 percent of the credit it provided in 2013 went to micro, small, and medium enterprises. BRI has the widest branch network of any bank
in Indonesia, with more than 10,000 outlets, and works under the slogan “Melayani Dengan Setulus Hati” – Service from the Heart. Its proposition is built around its desire to be the “People’s Bank of Indonesia” and, by focusing on small and medium businesses, it positions itself as helping build the economy of the people. It was named Bank of The Year Indonesia in 2014 by The Banker magazine. Innovations include BRI Hybrid, a self-service banking product, launched in 2013, and the electronic payment product BRIZZI, in 2010.
The bank is 57 percent state-owned, with the remaining 43 percent traded publicly since 2003. It has overseas units in New York, the Cayman Islands, and Hong Kong.
80 BrandZTM Top 50 Most Valuable Indonesian Brands 2015
COMPANY Bank Rakyat Indonesia Persero Tbk PT BRAND VALUE US$ 8,285 million
HEADQUARTERS Jakarta
INDUSTRY Banks
YEAR FORMED 1895
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