Page 3 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

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17 18 19 20 21 22 23 24 25 26 27
FMCG BRANDS LEAD BRAND CONTRIBUTION
The top names in the ranking for Brand Contribution are led by household names in food, drink and personal care.
34 33 32 31
30 29 28
5 US $402 Mil.
5 US $1,039 Mil.
555 US $110 Mil. US $354 Mil.
5 US $949 Mil. US $659 Mil.
5 US $1,767 Mil.
4 US $484 Mil.
4 US $5,882 Mil.
4 US $267 Mil.
Internet Penetration
33%
36%
2015 (est.)
BIGGEST CATEGORY
24%
Banks comprise 24 percent of the total number of brands in the Top 50
US$2,145 Mil.
US$2,042 Mil.
US$1,939 Mil.
US$1,767 Mil.
US$1,669 Mil.
Brand Contribution (BC) measures the inluence of brand alone on earnings, on a 1-to-5 scale, 5 highest
BRICKS-AND-MORTAR RETAILERS MAKE STRONG SHOWING
HUGE DIGITAL POTENTIAL AS INTERNET PENETRATION GROWS
30 US $323 Mil.
Brand Value
26 US $398 Mil.
Brand Value
23 US $461 Mil.
Brand Value
24%
2012
Smartphone Penetration
10.6% 17%
2012 2013 2014 2015
Compiled by GroupM. Historic sources: eMarketer, Portio Research, comScore, Akamai
6
US $2,145 Mil.
Brand Value
24%
29%
29%
2013 2014