Page 2 - BrandZ Top 50 Most Valuable Indonesian Brands 2015
P. 2
TOP1 2 3 4 5 6 7 50
11
CATEGORIES
Personal Care
7 Brands
41 40
39 38 37 36
35
Airlines
1 Brand
Soft Drinks
2 Brands
Retail
4 Brands
Real Estate
8 Brands
TOP 10 BRANDS
42 43 44 45 46 47 48 49 50
US$9,918 Mil.
1% <1% 2% 1%
13%
5% 2% 5%
23%
5%
43%
US $8,285 Mil.
Entertainment
1 Brand
Home Care
1 Brand
Telecom Providers
3 Brands
Food & Dairy
4 Brands
Tobacco
7 Brands
US $6,153 Mil.
US $5,882 Mil.
% of Total Value of BrandZTM Top 50 Most Valuable Indonesian Brands
Banks
12 Brands
US $6,373 Mil.
INNOVATION
DRIVES SUCCESS
The top six brands indexed according to consumer perceptions that they ‘set trends’ are from five different sectors.
‘Sets trends’ score
139
120 119
119
116 116
The average innovation score for brands in the Indonesian Top 50 is 103.
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