Page 19 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

Introduction KEY RESULTS
BANKS AND TOBACCO ARE BIGGEST PERFORMERS
Financial services brands occupy
24 percent of the Top 50 brands in Indonesia by number of brands, and banks take four of the top 10 places
in the rankings, including irst and second. Tobacco brands are unique in Indonesia across the BrandZM rankings in having such a strong presence among leading brands, with six tobacco brands featuring in the top 12, and seven making the Top 50.
BCA IS INDONESIA’S MOST VALUABLE BRAND
BCA, or Bank Central Asia, tops the inaugural BrandZM Indonesia rankings, having built its reputation over more than 50 years in this market, during which time it has established a network of more than 1,000 branches around the country. Its innovations in the provision of card services have helped make it one of the most widely used consumer banks in the country. The bank’s private-label BCA card is now widely accepted in Singapore. BCA’s
brand value places it just outside the Global Top 100 Most Valuable Brands; the bank is on track to become the irst Indonesian brand to make the global ranking.
MEGA BRANDS DOMINATE
The Top 5 brands account for 57 percent of the total value of the BrandZM Indonesia Top 50, or US$37 billion. This concentration of value at the top of the ranking is similar to India, China and Brazil. In contrast, the Top 5 brands in the Global Top 50 account for only about a quarter of the ranking’s total value.
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