Page 18 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

SECTION 01
INTRODUCTION
KEY RESULTS
SPOTLIGHT ON OPPORTUNITIES FOR BRANDS
fTTfTINDONESIA TOP 50 TOGETHER WORTH US$65 BILLION
The combined value of the BrandZTM Top 50 Most Valuable Indonesian Brands hit US$64.6 billion, not far behind the total value of the Top 50 brands in
India in 2014 (US$69.6 billion), but just one-seventh of the value of the Most Valuable 50 Chinese brands this year.
BRAND EQUITY IS STRONG
Indonesian brands are proving effective at creating a consumer predisposition to purchase – on a par with the most valuable Chinese brands and performing better in
this area than many leading global brands. In the BrandZTM Power Index, a brand equity measurement, the Indonesian Top 50 scored 210, compared with 212 in China, 222 in India and 161 in Brazil; the average of all brands worldwide is 100, so a score of 150 indicates that a brand is performing 50 percent better than the average brand.
18 BrandZTM Top 50 Most Valuable Indonesian Brands 2015