Page 152 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

SECTION 05
RESOURCES
WPP COMPANY CONTRIBUTORS
These companies contributed knowledge, expertise and perspective to the report
Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct-response media, data analytics, and marketing ROI evaluation.
Our team of around 2,500 people across 55 markets worldwide, work for some of the world’s most well-known advertisers, and Maxus has been
the fastest growing agency network over the last 5 years. In Indonesia
we are ranked No. 4 and work with some of the leading global and local advertisers.
www.maxusglobal.com Partha Kabi
Country Head Partha.Kabi@maxusglobal.com
MEC is the fastest-growing media agency in Indonesia and ranked #1 in RECMA Qualitative Ranking 2015, #1 in R3 New Business League 2014 and received a Bronze Award for Campaign Asia Agency of the Year 2014. The company specializes in Integrated Media Planning & Buying , Brand Partnerships, Data, Analytics and Performance Marketing. #dontjustlivethrive.
www.mecglobal.com
Ajay Gupte
Managing Director Ajay.Gupte@mecglobal.com
MediaCom is one of the world's
leading media agencies. MediaCom is a people-driven agency; our People First philosophy makes us different from other media agencies. It means we focus on people: consumers, clients and staff. It means we look at all areas of consumers' lives, understanding the connections and implications of their world and how they as individuals interact with clients' brands.
Our services include media planning and buying, interactive planning and buying (including digital, direct and search), ROI research (encompassing direct response media), online/search engine marketing, consumer insights, media strategy and branded content. Specialist divisions include MediaCom Interaction and MediaCom Business Science.
www.mediacom.com Anita Mookerjee
Managing Director Anita.Mookerjee@mediacom.com
Millward Brown is a leading global
research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a neuroscience practice (using neuroscience to optimize
the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division.
www.millwardbrown.com Mark Chamberlain
Managing Director Mark.Chamberlain@millwardbrown.com
Firefly Millward Brown is one of the largest global qualitative research practices. We use our in-depth understanding of marketing and consumer behavior to identify true brand opportunities that inspire strategic recommendations to drive brand success. Brands benefit from Firefly’s cultural understanding of the 40 local markets we serve and the regional and global context we provide.
We are passionate about people and how they interface with brands. It is the pursuit of this interaction that allows us to deliver illuminating insights for our clients’ businesses.
www.fireflymb.com
Lara-Lee Burn
Country Head Lara.Burn@fireflymb.com
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