Page 150 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

SECTION 05
RESOURCES
WPP COMPANY CONTRIBUTORS
These companies contributed knowledge, expertise and perspective to the report
Bates CHI&Partners is one of Asia's newest start-ups - a global network of creative entrepreneurs - with the desire to compete less and collaborate more through an open source model that brings together best- in-class talent from within and outside the industry, to offer innovative solutions to clients.
Launched on February 28th, 2013, this partnership brings together Bates - an Asia top 10 agency by revenue with 14 offices
in nine countries across Asia - and CHI, the UK's most awarded independent agency at Cannes. With 16 offices worldwide and a creative corridor from Shanghai to London and New York, Bates CHI&Partners fuel growth through ‘unexpected’ collaborations.
www.bateschi.com Shubho Sarkar
CEO Southeast Asia Shubho.Sarkar@bateschi.com
Brand Union is a global brand agency with deep expertise in brand strategy, design, interaction, brand management, employee engagement and culture change. Globally we serve every major market with over 500 people across 25 offices. In Indonesia we have a full service team of designers, strategists and project managers with experience of working across Indonesia’s most challenging and fast-growing categories such as telecoms, technology, real estate, financial services and FMCG. Driven by our belief that ‘the experience of the brand is the brand’ and guided by our proprietary Brand Experience FrameworkTM methodology, we are partners in creating brand-led business growth by delivering brand experiences that are brilliantly designed and beautifully connected.
www.brandunion.com Bayu Asmara
Managing Director Bayu.Asmara@brandunion.com
Burson-Marsteller, established in 1953,
is a leading global public relations and communications firm. It provides clients
with strategic thinking and program execution across a full range of public relations, public affairs, reputation and
crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85
affiliate offices, together operating in 110 countries across six continents. Burson- Marsteller Indonesia has capabilities in: consumer and brand marketing, corporate and financial communications, crisis and issues management, digital, public affairs, and technology communications.
www.bm.com Mayang Schreiber
CEO & Market Leader Mayang.Schreiber@bm.com
Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe’s brand marketing work and world-class digital media campaigns have attracted top brands around the world, winning awards at the Cannes Health Lions, the Global SABREs and the Global PRWeek Awards. With a creative network of more than 1,200 employees in over 50 offices across North America, EMEA and Asia, the agency has been named a “Best Place to Work” by PRWeek, Crain’s NY, Advertising Age and PRNews.
www.cohnwolfe.com Rachna Sharma
Country Head Rachna.Sharma@cohnwolfe.com
Geometry Global is the world’s largest and most geographically complete activation network. It provides marketers with unique solutions across a range of disciplines including Shopper, Promotional, Experiential, Trade
and Digital Marketing. With our proprietary planning process, LeonardoTM, we drill down into the ‘Purchase Decision Journey’ and dive deep into data to analyze behavior. From there, we unearth insights and apply pitch-perfect creativity to drive desired behavior change. This unique approach results in more people, buying more of our clients' brands, more often. We call this Precision Activation.
We are just two years old and we are the most awarded activation agency network. Our work has won both creative and effectiveness awards. With a team of over 50 people and
a passion to deliver 'Precision Activation’, Geometry Global Indonesia is geared up to deliver solutions for the ever-growing needs of the clients in Indonesia.
www.geometry.com
Samir Gupte
Managing Director Samir.Gupte@geometry.com
Grey Group ranks among the largest global communications companies. Under the banner of "Grey Famously Effective Since 1917," we continue to break new ground in brand experience across every platform and create lasting consumer connections. The agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Honda, Mitsubishi, BCA, Orang Tua Group to name
a few. We offer complete service covering advertising, activation, shopper marketing and digital.
www.grey.com Agus Sudradjat
Chairman & CEO Agus.Sudradjat@grey.com
ffffffTfff150 BrandZTM Top 50 Most Valuable Indonesian Brands 2015