Page 145 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

Resources BRANDZM PUBLICATIONS
TrustR
Engaging Consumers in the Post-Recession World
Trust is no longer enough. Strong brands inspire both Trust (belief in the brand’s promise developed over time) and Recommendation (current conirmation of that promise). This combination of Trust plus Recommendation results in a new metric called TrustR.
RepZ
Maximising Brand
and Corporate Integrity
Major brands are especially vulnerable to unforeseen events that can quickly threaten the equity cultivated over a long period of time. But those brands with a better reputation are much more resilient. Four key factors drive Reputation: Success, Fairness, Responsibility and
Trust. Find out how your brand performs.
ValueD
Balancing Desire and Price for Brand Success
Desire is primary. High Desire enables Price lexibility. A new metric, Value-D, measures the gap between the consumer’s Desire for a brand and the consumer’s perception of the brand’s Price. By quantifying this gap, Value-D helps brands optimize their proit and market-positioning potential.
CharacterZ
Brand personality analysis deepens brand understanding
Need an interesting and stimulating way to engage with your clients? Want to impress them with your understanding of their brand? A new and improved CharacterZ can help! It is a fun visual analysis, underpinned by the power of BrandZM, which allows detailed understanding of your brand’s personality.
BRANDZM
ON THE MOVE
Get the BrandZM Top 100 Most Valuable Global Brands, Chinese Top 100, Latin American Top
50, Indian Top 50 and many more insightful reports on your smartphone or tablet.
To download the apps for the BrandZM rankings go to www.BrandZ.com/mobile (for iPhone and Android). BrandZM is
the world’s largest and most reliable customer-focused source of brand equity knowledge and insight.
To learn more about BrandZM data or studies, or view one of our industry insight videos, please visit www.BrandZ.com, or contact any WPP company.
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BrandZM Top 100 Most Valuable Global Brands 2015
This is the deinitive global brand valuation study, analysing key trends driving the world’s largest brands, exclusive industry insights, thought leadership and a retrospective look at 10 years of BrandZM.