Page 143 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

Resources BRANDZM METHODOLOGY
Eligibility
The brands ranked in the BrandZM Top 50 Most Valuable Indonesian Brands 2015 report meet one of these two eligibility criteria:
• The brand was originally created by an Indonesian enterprise and is owned by an enterprise listed on a credible stock exchange; or
• The brand is owned by an enterprise listed on the Indonesia Stock Exchange.
Deinitions
Brand Contribution
Brand Contribution is a BrandZM measurement of a brand’s uniqueness in the mind of the consumer and the impact of brand alone, without any other factors, on future earnings. Brand Contribution is expressed on a scale of one to ive, with ive being the highest.
Brand Power
Brand Power is a BrandZM measurement of a brand’s competitive position in its category. It roughly correlates with volume share. Brand Power is a BrandZM component of brand equity, which is the consumer predisposition to choose one brand over another.
Meaningful, Diferent, Salient
MEANINGFUL
Consumers feel an ainity for the brand or think it meets their needs. In any category, these brands appeal more, generate greater “love” and meet the individual’s expectations and needs.
DIFFERENT
The brand feels diferent to other brands in the category. They are unique in a positive way and “set the trends” for the category, staying ahead of the curve for the beneit of the consumer.
SALIENT
The brand comes to mind quickly and spontaneously when activated by ideas related to category purchase. The brand of choice for key needs.
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Eligibility criteria and deinitions