Page 126 - BrandZ Top 50 Most Valuable Indonesian Brands 2015
P. 126
SECTION 04
BRAND BUILDING
DEVELOPING LOCAL
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BrandZTM Top 50 Most Valuable Indonesian Brands 2015
MEANING
Presenting a locally relevant face to global brands is essential to success
Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research.
www.millwardbrown.com
