Page 102 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

SECTION 03
BRANDZTM TOP 50 MOST VALUABLE INDONESIAN BRANDS 2015
COMPANY Lippo Karawaci Tbk PT BRAND VALUE US$ 331 million HEADQUARTERS Tangerang INDUSTRY Real Estate YEAR FORMED 1990
Developer of major
landmark projects expanding
its regional footprint
Lippo Karawaci is one of the largest property companies in Indonesia and is known for some of the country’s biggest and most well- known projects, including Lippo Village, Lippo Cikarang and Tanjung Bunga. Its projects tend to target higher income earners, and are priced at a premium compared to more mass-market developments. The company is part of Lippo Group, which operates Indonesia’s premier private hospital group, Siloam Hospitals, and is also a strong player across a range of other industries, including hospitality, media, finance, education and retail.
Through Lippo Homes, Lippo Karawaci has recently invested around IDR 1.3 trillion in developing a new, high-profile mixed residential and commercial project in Manado, in North Sulawesi province, called Holland Village, which launched in June 2015. Lippo Karawaci has been listed on the Indonesia Stock Exchange since 1989, and the Lippo Group has properties in China and Singapore.
ffDIY chain ventures into toys as it seeks role as family destination
Ace Hardware is a home improvement and lifestyle retailer that has been expanding rapidly in Indonesia, opening its 114th store in the country in May 2015, 19 years after its first store opened here. The brand seeks to be “The helpful place”, and focuses on the sale of hardware to the middle classes and more affluent consumers. Ace in Indonesia operates on a franchise basis; the brand is originally from Chicago, and there are close to 5,000 stores in more than 60 countries. Ace’s flagship Indonesian store in Tangerang is the largest Ace store in the world, with a footprint of 15,000 square metres. In 2010, Ace began opening toy stores, called Toys Kingdom, usually in locations adjacent to Ace Hardware, with the aim of creating a family shopping destination. By the end of 2014, it had built up a network of 24 toy stores across Sumatra, Java, Bali and Sulawesi.
Ace Hardware Indonesia is the franchise holder for the brand in Indonesia. An Initial Public Offering of 30 percent of shares in the company was held in 2007, with more shares released in 2012. They are traded on the Indonesia Stock Exchange.
COMPANY Ace Hardware Indonesia Tbk PT BRAND VALUE US$ 323 million HEADQUARTERS Jakarta
INDUSTRY Retail
YEAR FORMED 1995
fff102 BrandZTM Top 50 Most Valuable Indonesian Brands 2015