Page 101 - BrandZ Top 50 Most Valuable Indonesian Brands 2015
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Top 50 BRAND PROFILES
COMPANY Garuda Indonesia Persero Tbk PT BRAND VALUE US$ 354 million HEADQUARTERS Tangerang INDUSTRY Airlines YEAR FORMED 1949
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National airline takes
Indonesia to the world –
and the world to Indonesia
Garuda Indonesia is the country’s national airline, a premium, full- service carrier serving more than 60 domestic and international destinations, with approximately 500 daily lights and a leet of around 170 aircraft. It was named The World’s Best Regional Airline by Skytrax in 2012. Garuda joined the SkyTeam group of airlines in 2014, connecting Indonesia with more than 1,000 destinations worldwide, and signaling its intent to become a major global airline. The brand promises to deliver the “Garuda Indonesia Experience” across all ive senses, and promotes Indonesian culture and hospitality in its role
as lag carrier. Aircraft interiors feature Indonesian materials, scents and decor, and traditional food and drinks are served on board. Its premium service includes Wi-Fi connectivity in First Class. Garuda is one of the best-known Indonesian brands abroad, thanks in part to its sponsorship of Liverpool Football Club, and the gradual expansion of the network. It signed its most recent codeshare deal with Delta Air Lines in 2014, the year it also launched direct lights to Amsterdam.
Garuda Indonesia began as a state-owned company and is still majority government-owned, but since 2013, employees and international investors have held a small stake, with domestic investors holding the remaining 35.6 percent of shares, which are traded on the Indonesia Stock Exchange. Garuda launched a low- cost domestic carrier, Citilink, in 2008.
Developer focuses on high- end projects linking housing, shopping and oice space
Pondok Indah Group is an upscale real estate developer with a focus on shopping malls, residential developments, oices and hotels. Its main assets are Pondok Indah Mall 1 and Mall 2, in the aluent Pondok Indah area of southern Jakarta. The two main mall towers are connected by an outdoor walkway.
The brand is also known for the Street Gallery extension to the PIM complex, Pondok Indah Oice Tower, Pondok Indah Golf Apartments, and Pondok Indah Oice Park. The Pondok Indah area has been gradually developed
since the early 1970s and is now a very upmarket residential area. The brand
is also behind the Puri Indah development in West Jakarta, which combines
a business center with residential property. The brand’s newest oice tower project, Puri Indah Financial Tower, is due to open in 2016 and has conirmed several major inance brands – including CIMB Niaga – as tenants. Parent company Metropolitan Kentjana is listed on the Indonesia Stock Exchange.
COMPANY Metropolitan Kentjana Tbk PT BRAND VALUE US$ 350 million HEADQUARTERS Jakarta
INDUSTRY Real Estate
YEAR FORMED 1972