Page 74 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
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Get the BrandZTM Top 100 Most Valuable Global Brands, Chinese Top 100, Indian Top 50, Indonesian Top 50 and many more insightful reports on your smartphone or tablet.
To download the apps for the
BrandZTM rankings go to www.BrandZ. com/mobile (for iPhone and Android). BrandZTM is the world’s largest and most reliable customer-focused source of brand equity knowledge and insight.
To learn more about BrandZTM data or studies, or view one of our industry insight videos, please visit www. BrandZ.com, or contact any WPP company.
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BrandZTM Top 100 Most Valuable Global Brands 2015
This is the definitive global brand valuation study, analysing key trends driving the world’s largest brands, exclusive industry insights, thought leadership and a retrospective look at 10 years of BrandZTM.
BrandZTM Top 100 Most Valuable Chinese Brands 2015
The report profiles Chinese brands, outlines major trends driving brand growth and includes commentary on the growing influence of Chinese brands at home and abroad.
The Chinese Golden Weeks in Fast Growth Cities
Using research and case studies,
the report examines the shopping attitudes and habits of China’s rising middle class and explores opportunities for brands in many categories.
For the iPad magazine, search Golden Weeks on iTunes
BrandZTM Top 50 Most Valuable Indian Brands 2015
This second annual BrandZTM Top 50 Most Valuable Indian Brands report has set a record. It increased 33 percent in value, a rate that exceeds the growth of the Global Top 100 for every year since the launch of the Global BrandZTM rankings a decade ago.
The Power and Potential of The Chinese Dream
“The Power and Potential of The Chinese Dream” is rich with knowledge and insight, and forms part of a growing library of WPP reports about China. It explores the meaning and significance of the “Chinese Dream” for Chinese consumers as well as its potential impact on brands.
The Chinese New Year in Next Growth Cities
The report explores how Chinese families celebrate this ancient festival and describes how the holiday unlocks year- round opportunities for brands and retailers, especially in China’s lower tier cities.
For the iPad magazine search for Chinese New Year on iTunes
ValueD
Balancing Desire and Price for Brand Success
Desire is primary. High Desire enables Price flexibility.
A new metric, Value-D, measures the gap between the consumer’s Desire for a brand and the consumer’s perception of the brand’s Price. By quantifying this gap, Value-D helps brands optimize their profit and, market-positioning potential.
TrustR
Engaging Consumers in the Post-Recession World
Trust is no longer enough. Strong brands inspire both Trust (belief
in the brand’s promise developed over time) and Recommendation (current confirmation of that promise). This combination of Trust plus Recommendation results in a new metric called TrustR.
RepZ
Maximising Brand and Corporate Integrity
Major brands are especially vulnerable to unforeseen events that can quickly threaten the equity cultivated over a long period of time. But those brands with a better reputation are much more resilient. Four key factors drive Reputation: Success, Fairness, Responsibility and Trust. Find out how your brand performs.
BrandZTM Top 50 Most Valuable Indonesian Brands 2015
This new study analyses the success of Indonesian brands, examining the dynamics shaping this fast-emerging market and offering insights for building valuable brands.
CharacterZ
Brand personality analysis deepens brand understanding
Need an interesting and stimulating way to engage with your clients? Want to impress them with your understanding of their brand? A new and improved CharacterZ can help! It is a fun visual analysis, underpinned by the power of BrandZTM, which allows detailed understanding of your brand’s personality.