Page 50 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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MEXICO
KEY FACTS AND TOP 30 MOST VALUABLE MEXICAN BRANDS 2015
BRANDZTM TOP 30 MOST VALUABLE MEXICAN BRANDS 2015
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
#
1
2
3
4
5 3,554
8 2,795 9 2,557
#
5 6% 11 Beer
#
21 22
Brand Contribution
Brand
Contribution Value Change
Brand
Brand
2014 Index
555 1
6
7 3,039
16 2 11% 17
26
27 507 501
ANNUAL GDP AT CURRENT PRICES
10
2,207
3
3
-5%
Retail
-12%
Banks
19800- 20 710-
30
462 637 3
-27%
Retail
Brand Value (US$ Mil.)
Brand Brand
Brand Value (US$ Mil.)
2015 2014
1,940 1,759
1,533 -
1,411 891
Brand Contribution Index
2
3
2
2
4
3
2
3
4
4
Brand
Value Change 2014-2015
10%
Banks
NEW ENTRY
Banks
58%
Retail
28%
Banks
46%
Beer
Retail
-12%
Brand Value (US$ Mil.)
Brand
Value Change 2014-2015
20%
Industrial
2 4% Food & Dairy
3 -6% Retail
3 -27% Retail
5 1% Beer
5 1% Beer
4 1% Beer
3 NEW ENTRY
Airlines
2 -3% Food & Dairy
BRAND VALUE
Total Value of Mexican Brands
US$ 57.3 BILLION
Brand Value Change 2014-2015
2015
8,476
6,174
4,423
2014
8,025
Index 2014-2015
2015
666
+11%
Source: Millward Brown Vermeer
KEY FACTS
Capital City
Currency
Area
Population (THOUSAND) Population growth rate (ANNUAL) Life expectancy
Literacy rate of 15-24 year olds Unemployment rate
3,604
3,477 5
1,236
969
585 797
3,091
2 10% Retail
5%
510 504
3 16% 12 Communication Providers
3,625 3 22% 13 Communication Providers
5,308
639 612
4% 14 Beer
15% 15 Communication Providers
2,804
2,748
2,608
2,687
2,494
Ciudad de Mexico MEXICAN PESO 1.96 million km2 123,800 (2014) 1.1% (2010-2015)
77 years (2013)
98.9% (2012)
5.7% (2013) 6.1% (2014)
3,097 2
1,197 819
1,107 1,058
1,042 1,182
958 1,109
24
25 555 549
Cement
4 7% 18 Food & Dairy
Food & Dairy
-14%
Retail
NEW ENTRY
Beer
NEW ENTRY
Food & Dairy
28 475 - 29 469 485
Total at current prices:
GDP per capita (annual dollars): Growth rate:
Country’s share in regional GDP: Net foreign direct investment:
US$ 1.2 trillion (2014) US$ 10,361 (2014) 2.1% (2014)
26.9% (2014)
US$ 25 billion (2014) US$ 17.6 billion (2014)
23 629 668
*Modelo concentrates three brands: Modelo Light, Modelo Especial and Negra Modelo. Source: Millward Brown and BrandZTM
Sources:
CEPAL, Comisión Económica ONU
CEPASTAT – Database and Statistical Publications Financial Times Latin America & Caribbean
World Bank
Unesco