Page 45 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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COLOMBIA
BRAND STORIES
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TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
PARENTCOMPANY NutresaGroup HEADQUARTERS Medellín INDUSTRY Food&Dairy YEAROFFOUNDATION 2001 WEBSITE www.pietran.com.co BRANDVALUE US$644million
Pietrán was launched in 2001 and is owned by Zenú.
The company specializes in the premium segment of the category of lean meats and is a highly recognized brand in the sector. A key competitive differentiator is that its products contain 25% less sodium.
PARENTCOMPANY NutresaGroup
HEADQUARTERS Medellín
INDUSTRY Food&Dairy
YEAROFFOUNDATION around1950
WEBSITE www.industriadealimentoszenu.com.co BRANDVALUE US$402million
Zenú is a well-known name in meat production and distribution.
Zenú began in Medellìn in the 1950s, and today is recognized for its high technological standards, quality control, unique flavor, and for innovating several brands in canned meats, sausage products and frozen fast foods, among others. Today the company has more than 2,500 employees and continues to be one of the most reputable companies in the country.
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PARENT COMPANY Nutresa Group HEADQUARTERS Medellín INDUSTRY Food & Dairy
YEAR OF FOUNDATION 1960 WEBSITE www.chocolates.com.co BRANDVALUE US$343million
Chocolates Jet is a chocolate bar manufactured by The National Chocolates Company, part of Grupo Nutresa, headquartered in Medellìn.
The company started operations in 1920 as the Red Cross Chocolate Company. The National Chocolates Company is known for being the first industrial
producer of chocolate confectionery and for offering
the chocolate drink that has been part of Colombian
life since the 1960s. The company produces 27 brands across chocolate snack treats, hot beverages, milk modifiers, nuts, cereals and baked-goods. It was the first company to be certified as a Healthy Organization by the Colombian Heart Foundation. Recently it has been judged to be one of Colombia´s top three best companies to work for and number one to work for in the food sector.
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PARENT COMPANY Grupo Aval Acciones Y Valores HEADQUARTERS Bogotá
INDUSTRY Banks
YEAR OF FOUNDATION 1972
WEBSITE www.avvillas.com.co BRAND VALUE US $318 million
Banco AV Villas began in 1972 as Savings and Housing Corporation Villas, an entity dedicated to financing for the construction sector.
In 1998, the company joined Grupo Aval Acciones y
Valores SA, making it part of one of the largest financial conglomerates in Colombia. As well as the AV Villas Bank the group includes Banco de Occidente, Banco de Bogotá, Pension Management Company, Porvenir and Banco Popular.
In 2002, AV Villas officially became a commercial bank in order to provide a large portfolio of products and services.
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PARENTCOMPANY NutresaGroup HEADQUARTERS Medellín INDUSTRY Food&Dairy YEAROFFOUNDATION 1952 WEBSITE www.pastasdoria.com BRANDVALUE US$377million
Doria is the country’s largest pasta brand, with three product lines: Pasta Comarrico, Pastas Doria and Pasta Monticello.
The original company was founded in 1952 and installed
its pulp mill in the former headquarters of Sweets and Pastries Papagayo Company in Bogota. Pastas Doria has long been a well-known brand in Colombia, widely recognized for its mustache-wearing chef with a catchphrase of”Ciao bambino” – which has become the staple slogan of the brand.
PARENTCOMPANY ArgosGroup HEADQUARTERS Medellín INDUSTRY Cement YEAROFFOUNDATION 1934 WEBSITE www.argos.com.co BRANDVALUE US$351million
Cementos Argos is a major player in the Colombian cement industry.
With 51 percent market share, Argos is the fourth largest cement producer in Latin America, the only white cement producer in Colombia and the second largest in the South-East of the United States. The company belongs to Argos Group, founded in Medellìn in 1934. The operation has 388 plants worldwide, with locations that include Panama, Haiti, Dominican Republic and Suriname. Recently the company entered the Dow Jones Sustainability Index, an indicator used to monitor the performance of leading companies in economic, social and environmental terms.