Page 42 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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COLOMBIA
KEY FACTS AND TOP 20 MOST VALUABLE COLOMBIAN BRANDS 2015
BRANDZTM TOP 20 MOST
VALUABLE COLOMBIAN BRANDS 2015
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
#
1 2 3 4 5 6 7 8 9 10
Brand
Brand
Brand Contribution Index
Brand Value Brand Brand # (US$ Mil.) Contribution Value
2015 2014 Index Change 2014-2015
Brand Value (US$ Mil.)
2015 2014
Brand
Value Change 2014-2015
-10%
Banks
-10%
Retail
3% 7%
Airlines
4%
Food & Dairy
4%
Food & Dairy
4%
Food & Dairy
-12%
Cement
4%
Food & Dairy
NEW ENTRY
Banks
3,672 3,565
3,476 3,006
2,436 2,365
2,198 2,457
2,017 3,446
1,867 2,084
1,636 1,379
5 3% 5 16%
Banks
4 3% 4 -11%
Banks
1 -41%
Oil & Gas
3 -10% Banks
4 19% Banks
11 884 988 3
1,039 931
3 12% Communication Providers
2 21% Banks
3 12% Communication Providers
Total at current prices:
GDP per capita (annual dollars): Growth rate:
Country’s share in regional GDP: Net foreign direct investment:
US$ 377 billion (2014) US$ 7,720 (2014) 4.6% (2014)
7.9% (2014)
US$ 9.1 billion (2014) US$ 12.1 billion (2014)
997
905
824
811
Sources:
CEPAL, Comisión Económica ONU
CEPASTAT – Database and Statistical Publications Financial Times Latin America & Caribbean
World Bank
Unesco
Beer
Beer
12 13 14 15 16 17 18 19 20
714 794 4
695 675 4
688 640 3
644 620 5
402 387 5
377 362 5
351 400 1
343 330 5
Beer
318 -
3
Source: Millward Brown and BrandZTM
KEY FACTS
Capital City
Currency
Area
Population (THOUSAND) Population growth rate (ANNUAL) Life expectancy
Literacy rate of 15-24 year olds Unemployment rate
Bogotá Distrito Federal COLOMBIAN PESO 1.14 million km2 48,930 (2014)
1.3% (2010-2015)
74 years(2013)
98.2% (2012)
10.6% (2013) 10.1% (2014)
ANNUAL GDP AT CURRENT PRICES