Page 34 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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CHILE
KEY FACTS AND TOP 15 MOST VALUABLE CHILEAN BRANDS 2015
BRANDZTM TOP 15
MOST VALUABLE
CHILEAN BRANDS 2015
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
BRAND VALUE
Total Value of Chilean Brands
US$ 23.6 MILLION
Brand
Contribution Value Index Change
Brand Value Change 2014-2015
985
921
729
536
459
446
427
387
328
1,262
987
932
550
414
557
763
406
348
2014-2015
5 -22% Airlines
5 -22% Retail
4 -7% Retail
5 -22% Retail
3 -2% Banks
4 11% Retail
4 -20% Beer
4 -44% Retail
2 -5% Banks
5 -6%
Retail
-17%
Source: Millward Brown and BrandZTM
#
1 2 3 4 5
Brand Value (US$ Mil.)
Brand Contribution Index
5
5
5
5
3
Brand
Value Change 2014-2015
-23%
Retail
-24%
Retail
14%
Retail
-13%
Oil & Gas
-18%
Banks
Brand
2015
4,709
3,107
2,845
2,758
2,595
2014
6,084
4,107
2,486
3,181
3,175
KEY FACTS
Capital City
Currency
Area
Population (THOUSAND) Population growth rate (ANNUAL) Life expectancy
Literacy rate of 15-24 year olds Unemployment rate
Santiago
CHILEAN PESO
756thousand km2
17,770 (2014)
0.8% (2010-2015)
80 years (2013)
98.9% (2012)
5.9% (2013) 6.4% (2014)
ANNUAL GDP AT CURRENT PRICES
#
6 7 8 9 10 11 12 13 14 15
Brand Value (US$ Mil.)
2015 2014
2,398 3,058
Brand Brand
Source: Millward Brown and BrandZTM
Total at current prices:
GDP per capita (annual dollars): Growth rate:
Country’s share in regional GDP: Net foreign direct investment:
US$ 258 billion (2014) US$ 14,520 (2014) 1.9% (2014)
5.4% (2014)
US$ 9.3 billion (2013) US$ 9.9 billion (2014)
Sources:
CEPAL, Comisión Económica ONU
CEPASTAT – Database and Statistical Publications Financial Times Latin America & Caribbean
World Bank
Unesco