Page 20 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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BRAZIL
TOP 50 MOST VALUABLE BRAZILIAN BRANDS 2015
BRANDZTM TOP 50 MOST VALUABLE BRAZILIAN BRANDS 2015
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
#
1 2 3 4 5 6 7 8 9 10 11 12 13
#
14 15
#
27 28 29 30 31 32 33 34 35 36 37 38 39
Brand Brand
#
40 41 42 43 44 45 46 47 48 49 50
Brand Brand
Brand
Brand
Brand
Contribution Value
Brand
Contribution Value
Brand Value Brand Brand (US$ Mil.) Contribution Value
2015 2014 Index Change 2014-2015
Brand Value Brand Brand (US$ Mil.) Contribution Value
2015 2014 Index Change 2014-2015
Brand Value (US$ Mil.)
Brand Value (US$ Mil.)
2015 2014 Index Change 2014-2015
8,500 7,055
5,202 4,177
4,315 3,376
4,185 3,585
2,757 2,466
1,859 1,145
1,700 2,236
1,309 1,094
1,118 896
1,072 1,103
941 791
843 845
821 3,252
4 20% Beer
2 25% Banks
779 665
709 422
607 -
605 915
558 702
2 17% Insurance
2 68% Banks
2 NEW ENTRY
Beer
1 -34% Retail
2 -21% Retail
436
401
395
381
374
369
320
312
310
301
268
256
254
287 2 52% Food & Dairy
345 2 16% Loyalty Programs
NEW ENTRY
Retail
2 -3% Travel Agencies
1 -21% Stock Market
4 -36% Apparel
3 -14% Food & Dairy
1 -10% Airlines
2
4
2
4
5
4
1
4
1
2
1
28% 16 Banks
- 2
609 2
328 1
360 3
275 2
320 1
329 3
260 2
- 1
NEW ENTRY
Technology
-37%
Retail
14%
Airlines
3%
Car Rental
16%
Retail
-2%
Health Care
-6%
Retail
16%
Education
NEW ENTRY
224 231
219 278
218 343
210 245
205 227
17%
Beer
12%
Food & Dairy
62%
Beer
-24%
Personal Care
20%
Beer
25%
Banks
-3%
Retail
19%
Payments
0%
Retail
-75%
Oil & Gas
17 18 19 20 21 22 23 24 25 26
1 -3% Communication Providers
541 555
540 1,005
493 278
472 509
472 449
467 862
457 326
439 434
2 -46% Food & Dairy
2 78% Loyalty Programs
NEW ENTRY
Retail
NEW ENTRY
Food & Dairy
3 -18% Apparel
1
3
1
2
3
-7%
Health Care
5%
Retail
-46%
Mining
40%
Education
1%
Technology
193 235
2015 2014 Index Change 2014-2015
Communication Providers
134 3
-4
91%
Retail
NEW ENTRY
Food & Dairy
Source: Millward Brown and BrandZTM
244 - 2
198 - 2
198 - 3
188 - 2
176 199
NEW ENTRY
Retail
3 -12%
Airlines