Page 12 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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LATIN AMERICA
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
BRANDZTM TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
#
1 2 3 4 5 6 7 8 9 10 11 12 13
Brand Value Brand Brand (US$ Mil.) Contribution Value
2015 2014 Index Change 2014-2015
#
14
15
Brand Value Brand Brand (US$ Mil.) Contribution Value
2015 2014 Index Change 2014-2015
#
27 28 29 30 31 32 33 34 35 36 37 38 39
Brand Value (US$ Mil.)
Brand Brand
Argentina Brazil Chile
Brand Value (US$ Mil.)
Colombia
Brand Contribution
Mexico Peru
Brand Value
Brand
Brand
Brand
Contribution Value
Brand
8,500 7,055
Beer
8,476 8,025
Beer
6,174 5,308
4
4
3
20% 6% 16%
3,091 2,804
Retail
3,039 2,748
Industry
3,008 3,426
2
1
1
10% 11% -12% 14% 7% -13% 12% -18% -5% 3% -22% -12% -11%
2,017 3,446
Oil & Gas
1,940 1,759
Banks
1,867 2,084
Banks
1,859 1,145
Beer
1,808 1,540
Banks
1,700 2,236
Personal Care
1,678 1,630
Beer
1,636 1,379
Banks
1,575 1,545
1,236
Banks
1,197
Beer
1,118
Banks
969 2 28%
Communication Providers
Communication Providers
5,202 4,177
Banks
4,709 6,084
Retail
2 22% Communication Providers
2,845 2,486
Retail
2,795 2,608
Food & Dairy
2,758 3,181
Oil & Gas
2,757 2,466
Food & Dairy
2,595 3,175
Banks
2,557 2,687
Retail
2,436 2,365
Beer
2,398 3,058
Airlines
2,207 2,494
Banks
2,198 2,457
Banks
4
3
4
2
3
3
4
4
2
3
1,108 1,076 5 3% Beer
1,107 1,058 2 5% Retail
1,072 1,103 3 -3% Retail
4,423 3,625
19 20 21 22 23 24 25 26
4,315 3,376
Banks
4,185 3,585
Beer
3,672 3,565
Beer
3,604 3,477
Beer
3,554 3,097
2
4
5
4
2
28% 17% 3% 4% 15% 16% -24%
1,069 - 2
Communication Providers
NEW ENTRY
Communication Providers
1,479 1,037
Banks
1,411 -
Retail
1,309 1,094
Beer
43%
NEW ENTRY
20%
50
Banks
985
Retail
1,262 4 -22% Source: Millward Brown and BrandZTM
3,476 3,006
4
5
Banks
3,107
Retail
4,107
16 225%17
3
3
3
5
5
4
-10% 42 62% 43
- 4
- 1
NEW ENTRY
NEW ENTRY
4 -23% 18
17%
-24% 45
3% 46 19% 47
2015 2014 Index Change 2014-2015
2015 2014 Index Change 2014-2015
Oil & Gas
1,533
Banks
12%48
1,042 1,182 2 -12% Food & Dairy
1,039 931 3 12% Communication Providers
997 - 2 NEW ENTRY
-
2
3
1
4
NEW 49 ENTRY
#
1 -41% 40 1 10% 41
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