Page 88 - BrandZ Top 50 Most Valuable Indian Brands 2015
P. 88
Part3 | TheIndiaTop50-ThoughtLeadership
Thought Leadership: Brand India
Brands need to tap the core strengths of their “Indianness” for global success Beyond exotica, Indian brands
excel in customization and service
Veruschka Menon
Planning Director
Ogilvy & Mather Veruschka.Menon@ogilvy.com
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ffffffffOgilvy & Mather is a leading communication network in India. The company comprises strong offerings in: advertising, social media, direct marketing, data analytics, retail marketing, rural marketing, activation, public relations and healthcare.
www.ogilvy.com
