Page 79 - BrandZ Top 50 Most Valuable Indian Brands 2015

TOP 50 MOST VALUABLE INDIAN BRANDS 2015
. Digital leads by far in growth rate .
Digital spending increased an estimated 35 percent in 2014, and is predicted to expand by 37 percent this year. Over ive years, spending on digital more than tripled, while total media spending increased 47 percent.
Digital
5 year %Change
+207%
Total Media
5 year %Change
+47%
50,000
30,000
10,000 Bil. INR
500,000 400,000 300,000
Bil. INR
2011
2012
2013 2014 (est.)
2015 (est.)
Source: GroupM
Spending on cinema advertising continues to enjoy strong growth, and is predicted to increase 20 percent in 2015 on top of a 25.4 percent rise estimated for 2014. The increase relects the place of ilm viewing in Indian culture and the strength of India’s ilm industry.
The rise in digital, cinema and
TV spending came primarily at
the expense of print, especially magazines, with spending expected to decline 4 percent in 2015 after falling 5 percent last year. Spending on all other media is expected to increase in 2015. Radio and retail are expected to improve 11 percent and 8 percent respectively. Newspapers, and out-of-home should rise more modestly.
. But TV dominates in market share
TV is expected to reach almost 46 percent market share in 2015, as investment in TV continues to grow, although not at the robust pace of digital.
Outdoor & Retail Digital
5.3% 9.5%
Cinema
0.8%
Magazines
1.5%
TV Newspapers 45.9%
32.9%
% share of media
Radio
4.1%
Source: GroupM
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