Page 46 - BrandZ Top 50 Most Valuable Indian Brands 2015
P. 46
Part1 | Introduction-TakeAways
Take Aways
Building brands in India requires
deep insight, boldness and speed
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Be different
Because India is such a large and hospitable market for brands, it’s rapidly becoming more crowded with brand choice. In this context,
it becomes more important for brands to be different from the competition. In the BrandZTM India Top 50, the Top 25 brands scored 127 in Different, while the Bottom 25 scored 113. An average score is 100, so a score of 113 is good, but perhaps not good enough.
Be purposeful
When a brand has clear purpose consumers feel that it’s in business to help improve their lives – or the world – not just to make money. Important in all markets, purpose is especially important in India. India is like other markets where purpose becomes an important differentiator. But India is different from other markets because consumers expect brands to have a purpose and contribute to the welfare of the nation.
