Page 41 - BrandZ Top 50 Most Valuable Indian Brands 2015

TOP 50 MOST VALUABLE INDIAN BRANDS 2015
Brand trust rises in India
Indian consumer trust in brands has grown steadily, a mirror image of the decline in trust that has occurred in other parts of the world.
40%
also includes success (strong inancial
results), fairness (good pricing and
practices), and responsibility (positive
engagement with employees and 35% society).
The India Top 50 scored 112 in RepZ
compared with 108 for the Global Top
50. A score of 100 is average. Indian
brands outscored the global brands by
a wider margin in the trust component, 30% 110 to 101. Global brands edged past
Indian brands only in the success
component, 116 to 114. 27%
For brands marketing in India, high
consumer trust means that brand
messages will reach a receptive 25%
audience. Without the need to 25% penetrate through general distrust or
skepticism, brands can devote more
attention to educating consumers
about brand beneits and trying to
delight them. It’s important not to
abuse the trust Indian consumers
place in brands, however. Trust is
fragile. It builds over time but crumbles
overnight.
35%
26% 26% 25%
2014 2015
Source: BrandZM / Millward Brown
41
20%
Percent of consumers in each country who say they trust brands
2010
2011
2012
2013