Page 36 - BrandZ Top 50 Most Valuable Indian Brands 2015

Part1 | Introduction-KeyThemes
Key Themes: Disruption
Fast growing e-commerce, mobile brands may soon enter the Top 50
fffTfDynamic categories portend market disruption
fTffffffTTffBrand leaders in two of India’s fastest-growing and disruptive categories – e-commerce
and mobile handsets – are expected to soon appear in the BrandZTM Top 50 Most Valuable Indian Brands.
The brands in these categories, such as e-commerce leader Flipkart and Micromax, a handset maker, are
not only rapidly growing sales and market share, they’re also developing ecosystems that influence consumer purchasing across categories.
The brands are attracting billions of dollars from foreign investors and creating new marketing avenues that are uniquely Indian and reach individual consumers anywhere in the country in low-cost, targeted ways.
Investors are betting on these brands because India is one of the world’s largest markets and the one place on earth where five homegrown online marketplaces compete, but none dominates.
These India e-commerce brands
– Fashionandyou, Flipkart, Jabong, Myntra and Snapdeal – compete not only with each other, but also with Amazon, which entered India in 2013, and Alibaba, which launched in India during the summer of 2015.
Amazon’s presence in India for several years is especially significant. It means that the substantial growth of Indian e-commerce brands, and their ability to gain the confidence of foreign investors, occurred when they competed with the company that literally wrote the book about succeeding in the e-commerce business.
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