Page 183 - BrandZ Top 50 Most Valuable Indian Brands 2015

TOP 50 MOST VALUABLE INDIAN BRANDS 2015
The Chinese New Year in Next Growth Cities
The report explores how Chinese families celebrate this ancient festival and describes how the holiday unlocks year-round opportunities for brands and retailers, especially in China’s lower tier cities.
For the iPad magazine search for Chinese New Year on iTunes
ValueD
Balancing Desire and Price for Brand Success
Desire is primary. High Desire enables Price lexibility. A new metric, Value-D, measures the gap between the consumer’s Desire for a brand and the consumer’s perception of the brand’s Price. By quantifying this gap, Value-D helps brands optimize their proit and, market-positioning potential.
TrustR
Engaging Consumers in the Post-Recession World
Trust is no longer enough. Strong brands inspire both Trust (belief in the brand’s promise developed over time) and Recommendation (current conirmation of that promise).
This combination of Trust plus Recommendation results in a new metric called TrustR.
RepZ
Maximising Brand and Corporate Integrity
Major brands are especially vulnerable to unforeseen events that can quickly threaten the equity cultivated over a long period of time. But those brands with a better reputation are much more resilient. Four key factors drive Reputation: Success, Fairness, Responsibility and Trust. Find out how your
brand performs.
CharacterZ
Brand personality analysis deepens brand understanding
Brand personality analysis deepens brand understanding
Need an interesting and stimulating way to
engage with your clients? Want to impress them with your understanding of their brand? A new and improved CharacterZ can help! It is a fun visual analysis, underpinned by the power of BrandZM, which allows detailed understanding of your brand’s personality.
BRANDZM
ON THE MOVE
Get the BrandZM Top 100 Most Valuable Global Brands, Chinese Top 100, Latin American Top 50, Indonesian Top 50 and many more insightful reports on your smartphone or tablet.
To download the apps for the BrandZM rankings go to www.BrandZ.com/mobile (for iPhone and Android). BrandZM is the world’s largest and most reliable customer- focused source of brand equity knowledge and insight.
To learn more about BrandZM data or studies, or view one of our industry insight videos, please visit www.BrandZ.com, or contact any WPP company.
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