Page 156 - BrandZ Top 50 Most Valuable Indian Brands 2015

Part5 | TheIndiaTop50-BrandBuildingBestPractices
Brand Building: Youth
Contract is an integrated and independent communications company that specializes in four practices viz. Advertising, Consulting, Design and Digital. The latter are driven through the three specialist verticals - Core Consulting, Design Sutra & iContract.
www.contractindia.co.in
Landor Associates is one of the world’s leading strategic brand consulting and design firms. Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry.
www.landor.com
Cool attitudes of youth are reshaping traditional Indian life and values
To reach these influential young people, brands need to speak their language
ff....Almas Ahmed
Strategy Planner
Contract Almas.Ahmed@contractindia.co.in
Mehul Shah
Head, Strategic Planning Contract Mehul.Shah@contractindia.co.in
Gazala Vahanvati
Senior Brand Strategist Landor Gazala.Vahanvati@landor.com
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