Page 147 - BrandZ Top 50 Most Valuable Indian Brands 2015

Close to half of all Indians are less than 30 years old and a vast majority have virtually grown up on Cadbury’s chocolates and Maggi noodles.
They’ve guzzled Old Monk Rum through college
with that trusty Nokia handset at their side, and today they can’t do without Facebook, Twitter and Whatsapp
to let the world know what they’re all up to.
It really isn’t that surprising that our relationships with some brands are like our relationships with very special people in our lives. Just as there is always someone we want pour our heart out to when we’re upset, there almost always is a brand people connect with when
there is no one to talk to. And just as we all look forward to celebrating our successes with our loved ones, some brands invariably have a part to play
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Engage with consumers as if forming friendships
An incessant onslaught of advertising follows your search
clothes woven
with conductive
yarn potentially
moves wearables
beyond the heart rate monitoring itness band
and phone synced smartwatch to a new generation of products that seamlessly integrate the clothes we wear and the technology we use.
The resulting big data will yield richer consumer understanding. To truly empower consumers, brands need to leverage this
data to deliver real value and better brand experiences. Allowing brands this deep into the consumers’ private space will make interactions more relevant and personalized and will also raise new issues about boundries and trust.
Siddhanth Hoskote
Account Manager
Millward Brown Siddhanth.Hoskote@millwardbrown.com
BIG DATA
“Goodbye” invasion of privacy, “Hello” invitation to privacy
behavior. When one
adds to this the phantom of independent data brokers selling aggregated online data to brands,
is the consumer
left empowered or vulnerable? Privacy
(or lack of it) has been among the key concerns
Pragya Patra
Senior Planner Ogilvy & Mather, Gurgaon Pragya.Patra@ogilvy.com
in those special moments.
It follows that
how we interact
as people is a
good model for
the relationships
built between
a brand and
its customers. When relationships are threatened, talk to your customers, clarify misunderstandings, own up to your faults and apologize. Build trust – the bedrock of all relationships. Woo customers and bring the magic back into their lives!
accompanying the rising buzz around big data.
Growing demand for wearable technology takes the privacy debate even further as consumers invite brands into their personal space, making brand access to consumer information even more acceptable. The news of Google and Levi’s collaborating to create
TOP 50 MOST VALUABLE INDIAN BRANDS 2015
ENGAGEMENT