Page 140 - BrandZ Top 50 Most Valuable Indian Brands 2015

Part 4
Q&A with KK Chutani
Head of Marketing Dabur India Limited
Brand campaigns must touch an emotional chord to connect deeply with the audience
Brand success in India needs an inclusive message and strong value proposition
Dabur is a leading personal care brand distinguished by its focus on health and wellbeing and an extensive range of ayurvedic remedies. It rose 30 percent in brand value in the 2015 BrandZTM Top 50 Most Valuable Indian Brands.
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“BRANDS NEED TO BE SOCIALLY INCLUSIVE IN THEIR OUTLOOK”