Page 131 - BrandZ Top 50 Most Valuable Indian Brands 2015

TOP 50 MOST VALUABLE INDIAN BRANDS 2015
emphasizes the symbolic importance of clean clothes for positive self-image.
The food and dairy brand Safola, a cooking oil owned by an Indian FMCG producer, has nurtured a clear brand proposition about promoting healthy living and the prevention of cardio- vascular disease. Horlicks, owned by UK-based GlaxoSmithKline, has been able to extend the popularity of its famous chocolate malt drink across its other food ofering.
The Indian brand Castrol is among the country’s largest makers of industrial lubricants. It scores extremely high (236) in the BrandZM metric Salient,
a measurement of top of mind awareness. Indian consumers also see the brand as Meaningful and meeting their needs.
In its current incarnation, the State Bank of India has been around since the 1950s, but the original bank was established in 1806. The bank has been able to capitalize on that heritage and consumers view it as diferent from the competition, according to BrandZM research. Indian consumers view McDowell’s as Diferent. A brand ofering whiskey and other alcoholic drinks, McDowell’s has successfully extended its brand to introduce premium products. The Indian conglomerate United Spirits Limited owns McDowells.
Brand Contribution:
Brands represent many categories
In the BrandZM India Top 50, no individual category dominates in number of brands, although paints, home care, and food and dairy include two brands apiece.
131
Rank
1 44
2 35
3 27
4 12
5 38
6 5
7 3
8 24
9 48
10 14
Brand
Surf Excel
Horlicks Rin
McDowell’s
Category 2015 $M
Personal Care 502 Paints 648 Home Care 1041 Lubricants 1773 Food and Dairy 598 Paints 3867 Banks 9374
5 5 5 5 4 4 4 4 4 4
Top Brand 50 Value
Brand Contribution Index
Source: BrandZM / Millward Brown
Brand Contribution measures the inluence of brand alone on inancial value, on a scale of 1 to 5, 5 highest.
Food and Dairy
Home Care
Alcohol 1516
1217 418