Page 121 - BrandZ Top 50 Most Valuable Indian Brands 2015

TOP 50 MOST VALUABLE INDIAN BRANDS 2015
India Top 50. It mirrors the character of the Indian market where successful brands can be part of multinationals, like Colgate; State Owned Enterprises; or privately owned, either autonomous or part of a large Indian family conglomerate.
BRAND POTENTIAL
In Brand Potential, an indicator of
future success, the BrandZM India
Top 50 scored only 101, just about average. Global brands scored 105 in Brand Potential. Although the scores seem close, the gap is signiicant. It suggests that the international marketing experience of global brands has sharpened their competitive edge and raised their Brand Potential scores.
The lower Brand Potential score for brands in India implies that they have work to do. While brands in India score well in Brand Premium and exceptionally high in Brand Power, they may not have fully leveraged these strengths.
BRAND IMPLICATIONS
The BrandZM India Top 50 brands enjoy strong top-of- mind awareness in India. Indian consumers believe these Salient brands are Meaningfully Diferent in ways that merit a higher price (Brand Premium). But there is room for some brands in India to improve future sales and earnings (Brand Potential).
The lower Brand Potential score indicates the greatest challenge for brands in India, which is to sustain their Brand Premium and Brand Power advantages in the future as the Indian market becomes more competitive and consumers enjoy greater brand choice.
The India Top 50 can command a Premium.
The BrandZM India and Global Top 50 score comparably in Premium, with Indian brands a notch higher at 112 and global brands at 111.
Average Power
186
229
502
747
Top 3 Brands
402 365
598 463
Average Premium
Top 3 Brands
162 156
140 139
111 112
164
143
. Their Power drives sales and market share.
The India Top 50 Brand Power score far exceeds the score of the BrandZM Global Top 50.
. But the Potential of the India Top 50 needs strengthening
In Brand Potential, an indicator of future success, the BrandZM India Top 50 scored only 101, just about average.
Average Potential
Top 3 Brands
131 128
127 125
105 101
132
136
100 is an average score; 105 and above is a good score
Source: BrandZM / Millward Brown / Based on the BrandZM India Top 50 and Global Top 50 121