Page 90 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

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BRANDZTM TOP 50 MOST VALUABLE INDONESIAN BRANDS 2015
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BrandZTM Top 50 Most Valuable Indonesian Brands 2015
COMPANY Unilever Indonesia Tbk PT BRAND VALUE US$ 1,488 million HEADQUARTERS Jakarta INDUSTRY Personal Care YEAR FORMED 1989
Pond’s is the market leader
in women’s facial care in Indonesia, with a focus on cleansers and moisturisers.
It offers a large number of variants for different skin types, age groups, and budgets, from mass-market products to more premium lines. Its ranges are divided into several sub-brands, which include the anti-aging Pond’s Age Miracle and the mass Pond’s White Beauty. Two of its newest launches are the Pond’s Flawless Dewy Rose whitening gel and Pond’s Age Miracle Firm & Lift.
The brand has for years been a large investor in television advertising, and more recently has been spending significant
sums in digital as well. Celebrity brand ambassadors for Pond’s include singer Maudy, singer Gita Gutawa, actor Sandra Dewi, and model Nadya Hutagalung. In 2014, the brand was a sponsor of the TV contest Asia’s Next Top Model, and in 2015 created significant buzz in Indonesia
by signing famous singer Raisa Andriana to endorse the brand, a move it announced with a short film featuring their new star. Pond’s is active on Facebook and Twitter, running quizzes
and competitions and inviting customers to share experiences through stories and pictures. Pond’s is owned by Unilever, which trades on the Indonesia Stock Exchange.
Noodle brand that takes the taste of Indonesia to the world
Indomie is an Indonesian household name synonymous with great-tasting instant noodles in a range of flavors. The brand regularly launches new flavors, often inspired by well-known local and international dishes. Indomie’s advertising slogan, “Berbeda- beda Satu Selera”, means “One taste in diversity”, and reflects both the variety of Indonesian tastes and the many variants in the range. A premium range, Taste of Asia, was launched in 2013, and proved so popular that in the past year the brand has expanded further into the premium segment with its Indonesia Culinary Series of flavors. Indomie is one of Indonesia’s best-known international brands, distributed across Asia-Pacific, the U.S., Europe, the Middle East, and Africa; its Indomie Goreng noodles take the taste of Indonesia to the world.
While domestic sales volume has been fairly static in the past
year, sales value rose due to higher prices and the success of the premium range. Noodles are by far the biggest contributor to sales by the parent company, Indofood CBP Sukses Makmur Tbk PT, which is listed on the Indonesia Stock Exchange.
Celebrities drive string of new product launches
fffCOMPANY Indofood CBP Sukses Makmur Tbk PT BRAND VALUE US$ 1,039 million
HEADQUARTERS Jakarta
INDUSTRY Food and Dairy
YEAR FORMED 1972
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