Page 47 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

Introduction BRANDZM ANALYSIS
All brands in the Indonesia Top 50 are publicly listed, but the ownership of their shares varies; in some cases, a portion of shares is owned by
the Indonesian government, and in others, there is a multinational parent company that owns a stake in the listed company. The Indonesian Top 50 brands are dominated, in both number and value, by private brands – those with neither a government nor multinational parent.
There is also a strong showing by multinational brands. Most of the state-owned brands in the ranking are older brands, and tend to be in the banking sector.
Brands owned by multinationals outperform the rest of the Top 50 on measures of saliency and how loved they are – but this is likely to be a relection of the categories in which multinational brands have launched, primarily FMCG categories, rather than the fact they are owned by a multinational parent.
The strong performance of private and multinational brands in this market shows that for international brands with hopes of expansion into Indonesia, there is ample opportunity for success. While home-grown brands dominate the Top 50, those that have been imported and have done well have proved popular because they have adapted to relect local needs and values.
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Ownership of Top 50 Indonesian brands
Privately Owned
Multinational Corporation
State Owned
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BRAND OWNERSHIP