Page 34 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

SECTION 01
INTRODUCTION
ECONOMY AND DEMOGRAPHICS
POPULATION
253.6 Mil.
Total population
53%
2.69%
Rate of urbanization
(annual rate of change (2010-15 est.)
Productive Age 66% Below 30 55% Working Age 51% Kids and Teens 37% Millennials 34%
2.182 Million
CENTERS OF POPULATION
806,000
Samarinda
706,000
Balikpapan
2.834 Million
Surabaya
1.614 Million
Semarang
Medan
Urban population
(% of total population)
26.2% 17.1% 42.3% 7.9% 6.5%
The national population is forecast by the United Nations to exceed 322 million by the year 2050. 34 BrandZTM Top 50 Most Valuable Indonesian Brands 2015
1.454 Million
Palembang
2.513 Million
Bandung
10.176 Million
JAKARTA
Population by age
0-14 years
15-24 years 25-54 years 55-64 years
65 years and over
Median age
29.2yrs
Indonesia
36.7yrs
China
27yrs 27.7yrs
India Malaysia
(% of population over 15 years who can read and write)
92.8% 95.1% 93.1%
37.6yrs 40.4yrs 46.1yrs
US UK Japan
Indonesia
China Malaysia
Literacy rate