Page 24 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

SECTION 01
INTRODUCTION
KEY TAKE AWAYS
BUILDING VALUABLE BRANDS IN TODAY'S INDONESIA
24 BrandZTM Top 50 Most Valuable Indonesian Brands 2015
MATCH ASPIRATION WITH AFFORDABILITY
Consider how different levels
of affluence affect consumer preferences; there’s being rich,
and then there’s being really rich.
For huge numbers of Indonesians, owning a motorcycle is no more a badge of wealth than owning a pair
of shoes – it’s simply essential. Having a car, however, means someone has reached a new level of economic success, but it’s having a car with your own driver that shows you’ve really arrived. Consumers right across the income spectrum may have similar desires, but need different ways
of realizing them. Mobile phones, personal care products, innovative food items, and even cars are just a few of the categories that span a broad range of budgets, from economy to premium, so tailor your range, pricing, and emotional benefits accordingly.
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