Page 105 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

Top 50 BRAND PROFILES
105
COMPANY Agung Podomoro Land Tbk PT BRAND VALUE US$ 267 million HEADQUARTERS Jakarta INDUSTRY Real Estate YEAR FORMED 2004
Real estate developer
focuses on superblocks
for Jakarta and beyond
Agung Podomoro is a real estate developer, owner,
and manager working across retail, commercial, and residential property. The majority of their projects in the past decade have catered to the middle classes, with projects ranging from low-cost apartments to high-end developments in South Jakarta, as well as shopping malls, hotels, and oice blocks. The brand is best known for its projects Podomoro City, in West Jakarta, Kuningan City in South Jakarta, and Senayan City in South Jakarta. These are all integrated superblocks comprising a shopping complex, oice space and apartment towers.
Projects under construction include a superblock development in Medan city center, North Sumatra,
called Podomoro City Deli. Also in the pipeline are the Orchard Park residential area in Batam, Sumatra, and
the Pakubuwono Springs apartments in South Jakarta. Agung Podomoro Land is listed on the Indonesia Stock Exchange and is the lagship listed company in the Agung Podomoro Group, which completed its irst project, a housing complex in South Jakarta, in 1973.
Green initiatives mark out developments as alternatives to city bustle
Jaya Property has developed a portfolio of residential and commercial developments in South, West, and Central Jakarta. Its lagship site is Bintaro Jaya, a 2,000-hectare community providing residential and commercial property, along with schools, sports facilities and health care centers. Promotions for
the development describe it as “The Professional’s City”. It is pitched as a satellite town to Jakarta, providing an alternative to the busy capital; a more pleasant environment through green initiatives.
In 2014, Jaya Property developed Indonesia’s irst combined pedestrian and cycle paths in Bintaro Jaya, to encourage motorists to drive less. There are plans to further develop the central business district in Bintaro, with shopping centers, small oices, residential space and combined housing and retail spaces. Jaya Real Property has been listed on the Indonesia Stock Exchange since 1994.
COMPANY Jaya Real Property Tbk PT BRAND VALUE US$ 251 million HEADQUARTERS Tangerang INDUSTRY Real Estate
YEAR FORMED 1979