Page 2 - Connecting Media, Technology And Brands To Tomorrow's Consumer

TOP100:1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49
80 81 82 83 84
85 86
87 88
89 90 91
92 93 94 95
96 97 98 99 100
GLOBAL BANKS
LUXURY
TECHNOLOGY
PERSONAL CARE
REGIONAL BANKS
APPAREL
TELECOM PROVIDERS
CARS
RETAIL
OIL & GAS
FAST FOOD
SOFT DRINKS
BEER
INSURANCE
+99% $71.1 Bil.
+58% $18.3 Bil.
+44% $10.6 Bil.
+43% $10.1 Bil.
+44% $17.3 Bil.
BRANDZTM GLOBAL TOP 100 GROWS 14% IN BRAND VALUE
Technology and retail lead brand value surge.
2015 $3.3 Trillion
$900.8 Billion
+24%
$78.6 Billion
+9%
TOP 10 BRANDS
$246.9 Bil. +67%
CATEGORY CHANGE
$ Value of Top 10 Brands in each category % Change in catetory Brand Value
$268.3 Billion
+24%
TOP 10 RISERS
$173.6 Bil. +9%
$115.5 Bil. +28%
$93.9 Bil. -13%
$91.9 Bil. +16%
$80.4 Billion
$89.5 Bil. +15%
$86.0 Bil. +36%
$83.8 Bil. +4%
$81.1 Bil. -5%
$80.3 Bil. +19%
+36% $86.0 Bil.
+38% $5.1 Bil.
+67% $246.9 Bil.
+35% $40.0 Bil.
VALUABLE BRANDS DELIVER SUPERIOR RETURNS
The BrandZTM Strong Brands Portfolio has outperformed both the S&P market index and the MSCI World Index since 2006.
BrandZTM S&P 500 MSCI
$143.6 Billion
+3%
$101.6 Billion
+2%
$254.5
Billion
$99.7 Billion
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
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www.brandz.com/mobile
NEW ARRIVALS
TECHNOLOGY
TELECOM PROVIDERS
TELECOM PROVIDERS
TELECOM PROVIDERS
10-YEAR PERFORMANCE AND TRENDS 2006 TO 2015
The BrandZTM Top 100 Most Valuable Global Brands increases 126% in brand value
10-YEAR TOP 10 RISERS
IN THE NEWS...
Apple becomes world’s number one most valuable brand, worth $247.0 Billion
Methodology and valuation by
$3.3 Trillion
2015
BRAND VALUE SHIFTS TO TECHNOLOGY
$2.9 Trillion
+21%
$388.2
Billion +17%
$139.6 Billion
+8%
2014
2013 $2.6 Trillion
Growth across all Categories from 2014
14%
102.6%
63% 30.3%
$115.3 Billion
+6%
$179.3 Billion
+4%
Alibaba enters the Global Top 100 and is the number one in retail ahead of Amazon and Walmart
1 Brand
Technology
Consumer & Retail
2015 2006 2015
Facebook rises 99% in Brand Value
14 Brands
Brand Value growth
+1,004%
35%
44%
34%
22%
www.brandz.com
RETAIL
REGIONAL BANKS
RETAIL
+1,446% +1,240%
CHINA GROWS IN VALUE AND NUMBER OF BRANDS
+477%
+364%
+331% +299%
$1.4 Trillion
2006
2006
79 78 77 76 75 74 73 72 71 70 69 68 67 66 65 64 63 62 61 60 59 58 57 56 55 54 53 52 51 50
2006
2015
Global Top 100 Brand Value shifted to technology, which grew from 35% of Top 100 total value in 2006, to 44% of total value in 2015. The consumer categories collectively declined.
+941%
+900%
+702%
+1% +0.1%
$120.8
Billion $104.6
-2%
-6%
+292%
Billion